In times of conflict, when the world seems divided and the future uncertain, art has the power to bridge gaps and inspire hope. At the recent Sanremo Festival, Israeli singer Noa and Palestinian artist Mira Awad moved the audience with their interpretation of Imagine. Their performance, accompanied by a message of peace, reminded us of an essential truth: artists are not merely observers of reality—they are creators of new possibilities.

Before they sang, a video message from Pope Francis set the tone, urging for reconciliation. After the performance, Noa and Awad delivered a heartfelt message in Italian:

"We, as artists, do not have the task of describing reality, but of imagining what we want to create. And we want the entire human family to live in safety. We imagine prosperity and reconciliation. And we hope that a year from now, we can return to celebrate a true peace agreement."

Their words echo a sentiment John Lennon understood deeply. Imagine is not just a song — it is an invitation. It challenges us to envision a different world, one where barriers dissolve and humanity unites. Lennon, like many visionary artists, recognized the responsibility that comes with creativity. Art is not just a mirror; it is a catalyst for change.

The role of artists in society

Throughout history, artists have shaped culture and influenced society in profound ways. Whether through music, literature, or visual arts, they have the unique ability to communicate complex emotions and inspire collective action.

• John Lennon's activism demonstrated how music could challenge political and social norms. His Bed-Ins for Peace and songs like Give Peace a Chance were not just performances; they were statements.
• Bob Marley's music carried messages of unity and resistance, bringing attention to struggles of oppression worldwide.
• Ai Weiwei's art continues to challenge authoritarianism and highlight human rights abuses.

Artists do not simply entertain—they provoke thought, foster empathy, and imagine new futures.

The need for imagination in a divided world

In a world often dictated by harsh realities—wars, political tensions, and social injustices—imagination becomes a revolutionary act. The ability to envision a different future is the first step toward creating it. This is why the voices of artists like Noa and Mira Awad matter.

Their performance at Sanremo was not just a musical moment; it was a statement. It was a call to remember that, despite divisions, humanity shares a common dream: peace, security, and prosperity for all.

At E-Tank, we believe in the power of creativity to shape the future. Whether through technology, business, or entertainment, innovation starts with imagination. Just like Lennon imagined a world without borders, we believe in envisioning possibilities beyond the present challenges.

Because the future belongs to those who dare to imagine it.